Privacy Policy
Section 1 – What Do We Do With Your Data?
When you purchase something from our store, we collect the personal information you provide, such as your name, billing address, shipping address, telephone number, and email address, as part of the buying and selling process.
When you browse our store, we automatically receive your Internet Protocol (IP) address and certain information about your device and browser to help us improve website functionality, security, and user experience.
Email Marketing (where applicable)
With your consent, or where otherwise permitted by applicable law, we may send you emails about our store, new products, special offers, and updates. You may unsubscribe at any time by clicking the unsubscribe link in our emails or by contacting us at support@emilyandcharlotte.co.uk
Section 2 – Lawful Basis and Consent
We process your personal data in accordance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.
How do we process your information?
When you provide personal information to complete a transaction, verify your payment method, place an order, arrange delivery, or return a purchase, we process your information because it is necessary to perform our contract with you.
We may also process your information where necessary for our legitimate business interests, provided those interests do not override your rights and freedoms.
Where we rely on your consent, such as for certain marketing communications or non-essential cookies, we will ask for your consent before processing your information.
How can I withdraw my consent?
Where processing is based on your consent, you may withdraw that consent at any time by contacting us at support@emilyandcharlotte.com. Withdrawal of consent will not affect the lawfulness of processing carried out before the withdrawal.
Section 3 – Disclosure
We may disclose your personal information if required to do so by law, regulation, court order, or other legal process, or if necessary to protect our legal rights, enforce our Terms of Service, or prevent fraud or security issues.
Section 4 – Shopify
Our store is hosted on Shopify Inc., which provides the online e-commerce platform that enables us to sell our products and services to you.
Your personal data may be stored and processed by Shopify and its service providers in various countries. Where personal data is transferred outside the United Kingdom, appropriate safeguards will be implemented in accordance with UK data protection laws.
Payment
If you choose a direct payment gateway to complete your purchase, your payment information is processed securely in accordance with the Payment Card Industry Data Security Standard (PCI-DSS). Payment data is retained only for as long as necessary to complete the transaction and comply with legal, tax, accounting, or regulatory obligations.
Section 5 – Third-Party Services
In general, third-party service providers used by Emily & Charlotte will only collect, use, and disclose your information to the extent necessary to perform services on our behalf.
Certain providers, including payment processors, delivery partners, analytics providers, and marketing service providers, have their own privacy policies governing the use of personal data. We encourage you to review those policies.
Some providers may be located outside the United Kingdom. Where personal data is transferred internationally, we will take appropriate steps to ensure that your information receives an adequate level of protection in accordance with UK data protection laws.
Links
Our website may contain links to external websites. We are not responsible for the privacy practices of those websites and encourage you to review their privacy policies.
Google Analytics
We use Google Analytics and similar technologies to understand how visitors use our website and to improve our services. Where required by law, analytics cookies will only be placed after obtaining your consent.
Section 6 – Security
We implement appropriate technical and organisational measures designed to protect your personal information against accidental or unlawful destruction, loss, alteration, unauthorised disclosure, or access.
While no method of transmission over the Internet or electronic storage is completely secure, we take reasonable steps to protect your information in accordance with industry standards.
Section 7 – Cookies
We use cookies and similar technologies to operate our website, improve functionality, remember your preferences, and analyse website performance.
Where required under applicable law, we will obtain your consent before placing non-essential cookies on your device. You may manage your cookie preferences through our cookie banner or your browser settings. Disabling certain cookies may affect website functionality.
Section 8 – Your Rights Under UK Data Protection Law
Under the UK GDPR and the Data Protection Act 2018, you have the following rights in relation to your personal data:
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Right of access – to request a copy of the personal data we hold about you.
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Right to rectification – to request correction of inaccurate or incomplete personal data.
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Right to erasure – to request deletion of your personal data in certain circumstances.
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Right to restrict processing – to request that we limit the way we use your personal data in certain circumstances.
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Right to data portability – to receive your personal data in a structured, commonly used, and machine-readable format and to have it transferred to another organisation where technically feasible.
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Right to object – to object to processing based on legitimate interests or direct marketing.
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Rights relating to automated decision-making and profiling – where applicable.
To exercise any of these rights, please contact us at support@emilyandcharlotte.co.uk
We will respond to your request within one month, although this period may be extended where permitted by law.
If you are dissatisfied with how we handle your personal data, you have the right to lodge a complaint with the UK Information Commissioner's Office (ICO):
Information Commissioner's Office (ICO)
Wycliffe House, Water Lane, Wilmslow, Cheshire, SK9 5AF
Website: https://ico.org.uk
Section 9 – Changes to This Privacy Policy
We reserve the right to modify this Privacy Policy at any time. Any changes will become effective when posted on this page.
If Emily & Charlotte is acquired, merged, or otherwise transferred to another organisation, your information may be transferred as part of that transaction, subject to applicable data protection laws.
Contact Us
If you have any questions regarding this Privacy Policy or our handling of personal data, please contact:
Email: support@emilyandcharlotte.co.uk
Business Hours (UK Time):
Monday – Friday: 10:00 AM – 5:00 PM
Saturday & Sunday: 9:00 AM – 3:00 PM